About BookNova
We believe booking should be effortless
BookNova exists to give every appointment business — from solo operators to growing teams — the tools that were once only available to the biggest players.
Our story
BookNova started in 2023 when our founders — Sarah and Marcus — watched a family friend struggle to run her busy hair salon using a patchwork of spreadsheets, SMS threads, and a manual appointment book. She was talented, her clients loved her, but she was spending more time managing the business than running it.
They set out to build something different: not just another calendar tool, but a complete operating system for appointment businesses — one that handles bookings, collects payment, sends reminders, and surfaces the business to new clients automatically.
Today, hundreds of salons, spas, clinics and wellness studios across Australia use BookNova to run their day-to-day. We’re still a small, focused team, and we still talk to our customers every week. That will never change.
What we stand for
Four principles that guide every decision we make
Simplicity
Every feature should be obvious to use on day one. We cut complexity before adding functionality.
Transparency
Clear pricing. No hidden fees. No surprises. We say what we do and do what we say.
Customer growth
When our customers' businesses grow, we grow. Their success is our only metric that matters.
Community
We're building alongside the people who use us — listening first, shipping second.
A small team with big ambitions
Distributed across Australia, united by a love of great software
Sarah Chen
Co-founder & CEO
Marcus Rivera
Co-founder & CTO
Priya Kapoor
Head of Product
Tom Wallace
Head of Growth